Our second Facebook application, Steps, is designed to promote walking. Participants can track their step counts using pedometers and then upload this data to Facebook. The step count data and walking goals set in the Steps application offer us more opportunities than the Three Good Things app to experiment with what data to show and when to show it. For example, newsfeed items might be posted every time someone uploads their step counts, when they meet their goal (or when they fail to meet it), and achieving milestones (such as walking a distance equivalent to across their home state). We are also be able to compare a participant’s performance with different groups, allowing us to investigate issues such as the relative benefits of comparison with their friends’ progress and with the progress of peers (based on either age or starting average daily steps).

To try out Steps, visit the Facebook page.